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ARCTIC EXPERIENCES

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"In the early 2000s, I was walking in the wilderness and saw trees lying on the ground in an area that must have been hundreds of acres. Back then, logging in Lapland was common, and it made me think that there must be a more environmentally friendly way to utilize the area rather than sawing it into products. That sparked the idea of tourism that would allow us to utilize the surrounding wilderness without ever harming it. Today, I am grateful that, together with my wife, family, and our team, we have built five (soon six) successful tourism destinations. The people who have visited these destinations have had the chance to get to know the most valuable resource in our area—nature—and have taken the memory of its importance with them. This leads us to our goal: to build positive change in the world, one memory at a time."

Jouko Lappalainen, CEO of Nellim Wilderness Hotels & Safaris

Wilderness Hotels has received the Green Key eco-label in 2022 and is certified by Visit Finland’s Sustainable Travel Finland program since December 2024.

Environmental responsibility

  • We are committed to decreasing our water and energy consumption.
  • We sort and recycle most of our waste.
  • We strive to use plenty of local ingredients in our foods.
  • We have replaced most single-use cups with more ecological options.
  • We use only marked trails on our safaris.

Economic Responsibility

  • In 2022, we employed approximately 230 people, of which almost 40% were locals.
  • For the past couple of years, we have been Inari municipality’s biggest taxpayer.

Social Responsibility

  • We strive to choose local service providers whenever possible.
  • We support local children’s and youth’s hobbies by donating money.
  • We present authentic local art and culture in our destinations.

Ethics

  • We operate in accordance with the Sámi Tourism Code of Ethics.
  • Our message of hospitality is addressed equally to all.
  • We do not condone discrimination or exploitation.

Safety

  • All our guides have first aid skills.
  • A defibrillator can be found in each of our destinations.
  • Finland was awarded the title of the safest country to visit in the world (2019).
At Wilderness Hotels & Safaris, we are committed to responsible travel and ethical practices. As part of our dedication to transparency and accountability, we offer a Whistleblowing Channel. This service allows individuals to report any deviations from our policies or incidents of wrongdoing anonymously.